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Wempe
A Magazine Curated By
Lovegold
Marc Ascoli

Wempe

On 5 May 1878, when 21-year-old certified watchmaker Gerhard Diedrich Wilhelm Wempe founded his own company with a starting capital of 80 deutsche marks, no one could foresee that this company would grow into a large international business.

Gerhard Wempe had a special talent in marketing and merchandising, displaying his watches on velvet-covered trays that he had built himself. He constructed large shop windows and display cases which effectively turned his aunt’s living room into a jewellery showroom.

With only 80 marks at the start: 135 years ago, Gerhard D. Wempe laid the humble foundation of a business, which was to develop into a renowned international company.

www.wempe.de

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Agency
Robiniers

Published
2016
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